Data security and the misuse of data are no longer distant concerns. The high-profile Facebook-Cambridge Analytica scandal in 2018 serves as a stark reminder of how regulatory focus has intensified on data privacy. Additionally, individuals are increasingly mindful of how companies handle and exploit their data, leading to heightened levels of scrutiny and reputational risk.

The implementation of new and more stringent data privacy regulations, particularly the EU General Data Protection Regulation (GDPR), has amplified the repercussions of non-compliance, making it imperative for businesses to stay well-informed and fully compliant.